A New Chapter: Dress Me Up by Elizabeth Jane
After 40 wonderful years of serving the local community, the much-loved Seconda—long known as a favourite destination for women’s fashion in Lincolnshire—has closed its doors. But with every ending comes an exciting new chapter. Elizabeth and James Teather are thrilled to introduce their brand-new venture: Dress Me Up by Elizabeth Jane, a standout boutique in Lincolnshire specialising in stunning special occasion wear.
While Seconda was celebrated for its timeless women’s clothing, Dress Me Up by Elizabeth Jane brings a renewed focus to beautiful wedding dresses, elegant mother of the bride outfits, glamorous ball gowns, and head-turning prom dresses—all thoughtfully curated to help you look and feel extraordinary. Whether you're attending a wedding, getting ready for prom, preparing for a formal ball, or searching for that perfect evening gown, this Lincolnshire boutique offers something unforgettable for every special occasion.
At Dress Me Up by Elizabeth Jane, you’ll discover:
Brand-new and pre-season wedding dresses – ideal for brides searching for affordable, high-quality bridal gowns in Lincolnshire.
Mother of the bride dresses – sophisticated styles designed to make every mum feel confident and elegant.
Ball gowns and prom dresses – show-stopping designs perfect for proms, charity balls, military balls, and formal evenings across Lincolnshire.
Accessories – from sparkling jewellery to statement pieces that complete any look.
Elizabeth brings decades of expertise to the boutique, offering warm, personalised styling advice and a genuine passion for helping each customer find a dress that feels truly “you.”
One of the boutique’s most loved features is its private appointment experience. Customers often describe their visit as “like a girls’ day out”—a relaxed, enjoyable, and memorable way to shop. These private sessions make finding the perfect wedding dress, prom dress, or ball gown even more special, especially when shared with family or friends.
The launch of Dress Me Up by Elizabeth Jane marks a fresh era of glamour, style, and dedication in the heart of Lincolnshire. It’s a celebration of life’s most meaningful moments—helping every customer step into their event with confidence, elegance, and joy.
If you’re searching in Lincolnshire for a breath-taking wedding dress, a sophisticated mother of the bride outfit, a dazzling prom dress, or an elegant ball gown, Dress Me Up by Elizabeth Jane is ready to welcome you. Here’s to new beginnings filled with beauty, style, and unforgettable memories.
Find your perfect wedding dress, prom dress, ball gown, or mother of the bride outfit by visiting our collection here.